Tuesday, 16 March 2010

5) How did you attract/address your audience?

I believe that when it came to attracting my audiences I relied largely on my pictures. I am a confident photographer and understand how to frame pictures, for example I used the rule of thirds. I think that I wanted my audience to look at the front cover and see the personality of the band and get a clear sense of the genre e.g. smiling faces to invite the reader in. Through the picture, I hope that the audience would be able to relate to the band. I wanted the text colours to compliment the photos so I found a colour scheme through the colours in the pictures like their clothes, so that the writing didn’t defer away from the images. I also thought about pictures which would be audience appropriate too, if the pictures weren’t friendly looking the reader wouldn’t necessary want to read magazine. I needed the masthead to be bold so I used black to capture the attention of the reader. My masthead also refers to music as ‘JAM’ which can be a slang word for playing an instrument. The slogan ‘The Music Magazine Jam-packed with all the Music’ is a pun from the masthead, hopefully representing the magazine as fun and interesting with a focus on real musical talent. Showing that this magazine is dedicated to the music and will not disappoint with its contents. I tried out different ways in which to add pink in to the magazine without going over board and putting men off from buying the magazine. I knew that I wanted the pink to represent my band, I found a dark pink looked less girly but kept the established theme of a girl band. I found that in the end this pink added colour to the magazine and became part of my house style for the issue. When it came to my writing I wanted it to be personal so that the audience would be able to relate to it “We’re welcoming him back to the music”, the word ‘we’re’ makes it seem if you can be part of a community. Also by writing in first person in the introduction “I knew they were ready for the interview” shows that there can be a connection with the reader. The language of the piece is colloquial “Well, the band consists of…” it shows that it isn’t too serious and that the reader can feel involved.

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